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IAB Italy forum in Rome last week

Last week happened in Rome – for the first time – the IAB Italia forum. The association belonging to Interactive Advertising Bureau. The mother association founded in 1996 represents over 375 leading interactive companies that actively engage in and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising [...]

Waiting an huge penetration of NFC phones, at least in advertising fields, the NFC Smart Poster could be easily substituted by QR Code. A QR Sample follows, it could be easily attached on brochure, posters and can carry a lot of informations, the reader could read the content and decide to present info at the [...]