IAB Italy forum in Rome last week

AI & Society

Last week happened in Rome – for the first time – the IAB Italia forum. The association belonging to Interactive Advertising Bureau. The mother association founded in 1996 represents over 375 leading interactive companies that actively engage in and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the continuing growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. In Italy the organization reached over 100 members including Jetix Europe Srl and Irregular Strategy Media -Gruppo CEPU.

This Week at Mobile Money Summit in Cairo

AI & Society

This week, a significant event will take place to discuss how technology can assist Africa in managing money and finance. Organisations like the UN and World Bank are exploring solutions to support financial and banking development in Africa, but the story extends beyond the continent. Remittances and moving credit away from home are just a few reasons for their involvement.

NFC is starting to have its limelights …

Mobility, Payments & Telecom

NFC technology is also being widely used in Europe.  Italy will be conducting some experiments in the coming months.  A good example in the transport sector is the Trentino contactless payment system, which was launched last December in collaboration with Telecom Italia and TSF.  This system has proven successful, similar to the New York tap’n go initiative and the London Underground.  In these scenarios, a good handset manufacturer position has made a significant difference.

Early Morning @ Linate

AI & Society

Sometimes, you need to catch a plane super early and you’d rather not run into your usual colleagues in the same company lounge. That’s why I signed up for PriorityPass. It’s not just for business travellers anymore; it’s a way to break free from the usual match-up of company, airport and destination, and instead, use…

A bad Haircut …

AI & Society

… could make you dumb ! On a long journey to see a customer in Mantova (which is quite a ways from trains and airports), a nice top at Autogrill was a real treat. Having a cappuccino while imagining Elvis is always a good idea. To everyone who never stops to remember that we were…