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Wil.i.am and Francesco Iarlori at GSMA Mobile World Congress 2009

Emmy Award-winning musician will.i.am believes mobile will give artists the opportunity to more closely connect with fans on a massive scale – potentially changing the way the world consumes entertainment – as long as their interests are protected. “Mobile is where it’s all going,” he said in an interview with Mobile Business Briefing ahead of his headline appearance at the mobile entertainment-focused ‘Mobile Backstage’ event at the GSMA Mobile World Congress tomorrow. “I feel certain that the music industry is heading this way.”

Sounding a warning sign for potential challenges ahead, will.i.am commented that he wants “to represent the music industry so that we don’t get taken advantage of. Everything up to this point has been the service provider or the manufacturer pushing it through; nobody’s done it yet from the artist’s perspective and content maker. They are always borrowing from the content maker. I don’t want to be borrowed. I’m the bank.” The musician is keen to push through such plans on development of forthcoming Black Eyed Peas releases. Last March will.i.am struck a deal with RIM to make his content and online community DipDive available on the BlackBerry. will.i.am and his team are now looking to extend that deal with other device manufacturers and operators worldwide.


will.i.am official website

Yes We Can – Obama Song – Will-I-Am, – on YouTube

WILL.I.AM – Yes We Can lyrics

It was a creed written into the founding documents that declared the destiny of a nation.
Yes we can.
It was whispered by slaves and abolitionists as they blazed a trail toward freedom.
Yes we can. Yes we can.
It was sung by immigrants as they struck out from distant shores
and pioneers who pushed westward against an unforgiving wilderness.
Yes we can. Yes we can.
It was the call of workers who organized;
women who reached for the ballots;
a President who chose the moon as our new frontier;
and a King who took us to the mountain-top and pointed the way to the Promised Land.
Yes we can to justice and equality.
(yes we can, yes we can, yes we can, yes we can…)

Yes we can to opportunity and prosperity.
Yes we can to opportunity and prosperity.
Yes we can heal this nation.
Yes we can repair this world.
Yes we can. Si Se Puede
(yes we can, yes we can, yes we can, yes we can…)

We know the battle ahead will be long,
but always remember that no matter what obstacles stand in our way,
nothing can stand in the way of the power of millions of voices calling for change.
We want change!
(We want change! We want change! We want change…)

We have been told we cannot do this by a chorus of cynics who will only grow louder and more dissonant.
We’ve been asked to pause for a reality check.
We’ve been warned against offering the people of this nation false hope.
But in the unlikely story that is America, there has never been anything false about hope. We want change!
(We want change! I want change! We want change! I want change…)

The hopes of the little girl who goes to a crumbling school in Dillon are the same as the dreams of the boy who learns on the streets of LA;
we will remember that there is something happening in America;
that we are not as divided as our politics suggests;
that we are one people;
we are one nation;
and together, we will begin the next great chapter in America’s story with three words that will ring from coast to coast;
from sea to shining sea – Yes. We. Can.
(yes we can, yes we can, yes we can, yes we can, yes we can, yes we can, yes we can, yes we can…)