IAB Italy forum in Rome last week

Last week happened in Rome Рfor the first time Рthe IAB Italia forum. The association belonging to Interactive Advertising Bureau. The mother association founded in 1996 represents over 375 leading interactive companies that actively engage in and support the sale of interactive advertising. IAB members are responsible

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Waiting an huge penetration of NFC phones, at least in advertising fields, the NFC Smart Poster could be easily substituted by QR Code. A QR Sample follows, it could be easily attached on brochure, posters and can carry a lot of informations, the reader could read the content

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Early Morning @ Linate

Sometime you need to take a plane very early and you would like to avoid people you meet every morning in your canonical preferred company lounge. Also for this reason I joined PriorityPass program; no business ticket required, no anymore match between company, airport, destination and the freedon

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A bad Haircut …

… could make you dumb ! During a long travel to visit a customer in Mantova (far from railways and airports) a good top in Autogrill is very pleasant. Drinking a cappuccino thinking to Elvis is always a good idea. Dedicated to whom never stop to remember that

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